RPA Course: Leasing & Marketing for Property Managers

RPA Leasing & Marketing for Property Managers 
Dates: September 10, 12, 17, 19, 24 and 26  

Times: 4 PM to 7 PM Central 
Instructor:  Charlie Moriarty 

Price: BOMA/Chicago Member: $1,290 | Non-Member: $1,515 

Leasing and Marketing for Property Managers covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. As a property manager, you must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts because it is cheaper to keep a tenant than to have to spend money finding a new one. You will take a deep dive into all of this and more in the RPA Leasing & Marketing class.

Upon completion of this course, learners will be able to: 

• Chart and rate comparative properties in your market 
• Develop advertising and media-buying savvy 
• Employ proper public relations 
• Develop parameters to lease space effectively 
• Identify prospective tenants and make them aware of how your building suits their needs 

Key topic areas: 

market analysis, survey conditions, and planning • ownership and investment • renewal and tenant satisfaction • leasing plans, including lease negotiations • public relations and advertising • tenant prospecting and space allowance