RPA Course: Leasing & Marketing for Property Managers

RPA Leasing & Marketing for Property Managers 
Dates: September 10, 12, 17, 19, 24 and 26  

Times: 4 PM to 7 PM Central 
Instructor: Charlie Moriarty 

Price: BOMA/Chicago Member: $1,290 | Non-Member: $1,515

Attend In-Person or Virtually (Classes will be recorded and available to watch for six months)

Leasing and Marketing for Property Managers covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. As a property manager, you must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts because it is cheaper to keep a tenant than to have to spend money finding a new one. You will take a deep dive into all of this and more in the RPA Leasing & Marketing class.

Upon completion of this course, learners will be able to: 

• Chart and rate comparative properties in your market 
• Develop advertising and media-buying savvy 
• Employ proper public relations 
• Develop parameters to lease space effectively 
• Identify prospective tenants and make them aware of how your building suits their needs 

Key topic areas: 

market analysis, survey conditions, and planning • ownership and investment • renewal and tenant satisfaction • leasing plans, including lease negotiations • public relations and advertising • tenant prospecting and space allowance