Webinar: Extended Reality’s Impact on Your Building—Risks and Revenue Opportunities

Description

BOMA/Chicago is hosting a free webinar to educate members on the significance of Extended Reality (XR) in Commercial Real Estate. Join us on Wednesday, July 10 from 2 to 3:30 PM. You must register to receive the webinar link.

Our guest, Neil Mandt from Digital Rights Management will use real-life examples to describe:

• What Extended Reality (XR) encompasses
• How XR is impacting CRE
• How to protect your building’s Digital Media Rights
• How to obtain potential revenue streams
• XR Opportunities through BOMA/Chicago

What is Extended Reality (XR)?

XR is an umbrella term for technologies that blend virtual elements with the physical world or create standalone immersive worlds, including existing technologies like augmented reality (AR) and virtual reality (VR), and future innovations.

AR overlays virtual elements onto the real world. Popular examples include Snapchat filters and Pokémon GO, which highlight AR's relevance in various fields. Users typically use phones to interact with these virtual elements, but AR glasses are being developed for a more seamless experience. Companies like Apple, Meta, Xreal, and Lenovo have released initial AR glasses, with Google, Samsung, and Qualcomm also working on this technology.

Additional resources coming soon on bomachicago.org.